Demand is visible.
Google recorded 304.4K impressions in the last 90 days.
North Texas search intelligence · Jan 2025–Aug 2026
Local search,
city by city.
A decision-ready view of how Alterra Landscape Design is ranking, earning Google visibility, and turning that attention into real site visits across seven priority markets.
Ahrefs Rank TrackerGSC InsightsWeb Analytics
The clearest signal
8.1positions betterRecent 90-day Google average position is 24, up from the 32.1 lifetime baseline.
CTR also improved from 0.5% to 0.7%
Clicks are the constraint.
High-intent city queries sit near page one, but CTR is still 0.7%.
Measurement needs depth.
Only outbound clicks are tracked as an on-site event today.
01
Rank Tracker
Market visibility
Desktop rankings for keywords containing a tracked city plus “landscape” or “outdoor.” Dallas includes both U.S. and Dallas-local indices.
Ranking deviceSwitches every Rank Tracker metric and trend below
Top 10 coverage44%32 of 73 keywords
Top 312Current rankings
Ranking63/73Keywords with a position
Average position12.0Ranked keywords only
Top 10 coverage
All tracked markets
share of active keywords in positions 1–10
Jan 31 ’25
Apr 30 ’25
Jul 31 ’25
Oct 31 ’25
Jan 31 ’26
Apr 30 ’26
Jul 11 ’26
Jul 19 ’26
44%Aug 9 ’26
Keyword detail
73 filtered keywords
Change compares Aug 2, 2026 with Aug 9, 2026
| Keyword | City / index | Trend | Position | Change | Volume | KD | Ahrefs updated | Ranking page |
|---|---|---|---|---|---|---|---|---|
| landscape architect prosperLandscape | ProsperUS index | 1 | — | 40 | 0 | /prosper-tx/landscape-design/ | ||
| prosper landscape architectLandscape | ProsperUS index | 1 | — | 40 | 0 | /prosper-tx/landscape-design/ | ||
| prosper landscape designLandscape | ProsperUS index | 1 | — | 60 | 0 | /prosper-tx/landscape-design/ | ||
| plano landscape designLandscape | PlanoUS index | 2 | — | 80 | 42 | /plano-tx/landscaping/landscape-design/ | ||
| plano landscape designerLandscape | PlanoUS index | 2 | — | 50 | 24 | /plano-tx/landscaping/landscape-design/ | ||
| landscape designer planoLandscape | PlanoUS index | 2 | — | 50 | 41 | /plano-tx/landscaping/landscape-design/ | ||
| prosper landscape designerLandscape | ProsperUS index | 2 | — | 50 | 0 | /prosper-tx/landscape-design/ | ||
| landscape design planoLandscape | PlanoUS index | 2 | — | 50 | 41 | /plano-tx/landscaping/landscape-design/ | ||
| landscape designer prosperLandscape | ProsperUS index | 2 | — | 50 | 0 | /prosper-tx/landscape-design/ | ||
| mckinney landscape designLandscape | McKinneyUS index | 3 | — | 150 | 3 | /mckinney-tx/ | ||
| landscape design mckinneyLandscape | McKinneyUS index | 3 | — | 100 | 1 | /mckinney-tx/ | ||
| mckinney landscape designerLandscape | McKinneyUS index | 3 | — | 40 | 0 | /mckinney-tx/ | ||
| landscape architect planoLandscape | PlanoUS index | 4 | — | 50 | 0 | /plano-tx/landscaping | ||
| plano landscape architectLandscape | PlanoUS index | 4 | — | 40 | 5 | /plano-tx/landscaping/landscape-design/ | ||
| landscape design prosperLandscape | ProsperUS index | 4 | — | 50 | 9 | /prosper-tx/landscape-design/ | ||
| landscape designer mckinneyLandscape | McKinneyUS index | 4 | — | 50 | 1 | /mckinney-tx/ | ||
| landscape designer southlakeLandscape | SouthlakeUS index | 4 | — | 10 | 3 | /southlake-tx/ | ||
| southlake landscape designerLandscape | SouthlakeUS index | 4 | — | 0 | 0 | /southlake-tx/ | ||
| dallas outdoor livingOutdoor | DallasDallas index | 5 | — | 50 | 18 | /dallas-tx/outdoor-living/ | ||
| landscape architect southlakeLandscape | SouthlakeUS index | 5 | ↓ 1 | 0 | 5 | /southlake-tx/ | ||
| southlake landscape architectLandscape | SouthlakeUS index | 5 | — | 0 | 0 | /southlake-tx/ | ||
| plano outdoor livingOutdoor | PlanoUS index | 7 | ↑ 1 | 50 | 0 | /plano-tx/outdoor-living/ | ||
| grapevine landscape designerLandscape | GrapevineUS index | 7 | ↓ 2 | 0 | 0 | /grapevine-tx/ | ||
| outdoor living prosperOutdoor | ProsperUS index | 8 | — | 40 | 0 | /prosper-tx/prosper-tx-patio-design/ | ||
| frisco landscape designLandscape | FriscoUS index | 9 | ↓ 1 | 60 | 2 | /frisco-tx/landscaping/ | ||
| outdoor living planoOutdoor | PlanoUS index | 9 | ↑ 4 | 90 | 0 | /plano-tx/outdoor-living/ | ||
| landscape design friscoLandscape | FriscoUS index | 9 | ↑ 1 | 100 | 0 | /frisco-tx/landscaping | ||
| landscape design grapevineLandscape | GrapevineUS index | 9 | — | 20 | 24 | /grapevine-tx/ | ||
| landscape designer grapevineLandscape | GrapevineUS index | 9 | — | 10 | 24 | /grapevine-tx/ | ||
| grapevine landscape architectLandscape | GrapevineUS index | 9 | — | 10 | 0 | /grapevine-tx/ | ||
| mckinney outdoor livingOutdoor | McKinneyUS index | 10 | ↑ 1 | 60 | 0 | /mckinney-tx/outdoor-living/ | ||
| frisco landscape designerLandscape | FriscoUS index | 10 | ↓ 1 | 40 | 2 | /frisco-tx/landscaping/ | ||
| prosper outdoor livingOutdoor | ProsperUS index | 11 | ↓ 1 | 30 | 0 | /prosper-tx/prosper-tx-patio-design/ | ||
| grapevine landscape designLandscape | GrapevineUS index | 11 | ↓ 2 | 30 | 24 | /grapevine-tx/ | ||
| landscape designer friscoLandscape | FriscoUS index | 13 | — | 40 | 0 | /frisco-tx/landscaping/ | ||
| mckinney landscape architectLandscape | McKinneyUS index | 13 | ↑ 1 | 40 | 2 | /mckinney-tx/ | ||
| landscape architect mckinneyLandscape | McKinneyUS index | 13 | ↓ 1 | 40 | 0 | /mckinney-tx/ | ||
| southlake landscape designLandscape | SouthlakeUS index | 13 | — | 0 | 0 | /southlake-tx/ | ||
| dallas landscape design near meLandscape | DallasUS index | 14 | — | 20 | 62 | / | ||
| landscape design southlakeLandscape | SouthlakeUS index | 14 | ↓ 4 | 30 | 26 | /southlake-tx/ | ||
| frisco outdoor livingOutdoor | FriscoUS index | 14 | ↑ 1 | 40 | 2 | /frisco-tx/outdoor-living/ | ||
| landscape design dallasLandscape | DallasDallas index | 15 | ↓ 2 | 150 | 55 | / | ||
| dallas landscape design near meLandscape | DallasDallas index | 15 | ↓ 1 | 20 | 51 | / | ||
| outdoor living dallasOutdoor | DallasDallas index | 15 | — | 150 | 48 | /dallas-tx/outdoor-living/ | ||
| outdoor living dallasOutdoor | DallasUS index | 16 | ↓ 5 | 150 | 51 | /dallas-tx/outdoor-living/ | ||
| outdoor living mckinneyOutdoor | McKinneyUS index | 16 | ↑ 2 | 80 | 0 | /mckinney-tx/outdoor-living/ | ||
| frisco landscape architectLandscape | FriscoUS index | 16 | ↑ 3 | 40 | 1 | /frisco-tx/landscaping/ | ||
| dallas landscape designLandscape | DallasDallas index | 17 | ↓ 1 | 150 | 48 | / | ||
| dallas landscape designLandscape | DallasUS index | 19 | — | 150 | 58 | / | ||
| dallas landscape designer near meLandscape | DallasDallas index | 20 | — | 20 | 51 | / | ||
| landscape designer dallasLandscape | DallasDallas index | 21 | ↓ 1 | 80 | 62 | / | ||
| landscape architect grapevineLandscape | GrapevineUS index | 21 | ↓ 10 | 0 | 0 | /grapevine-tx/ | ||
| landscape design dallasLandscape | DallasUS index | 22 | ↓ 7 | 150 | 58 | / | ||
| dallas outdoor livingOutdoor | DallasUS index | 23 | ↓ 4 | 50 | 41 | /dallas-tx/outdoor-living/ | ||
| landscape architect friscoLandscape | FriscoUS index | 23 | ↑ 1 | 60 | 0 | /frisco-tx/landscaping/ | ||
| dallas landscape architect near meLandscape | DallasDallas index | 23 | — | 20 | 53 | / | ||
| outdoor living friscoOutdoor | FriscoUS index | 25 | — | 90 | 47 | /frisco-tx/outdoor-living/ | ||
| dallas landscape designerLandscape | DallasDallas index | 27 | — | 80 | 56 | / | ||
| dallas landscape architect near meLandscape | DallasUS index | 27 | ↓ 1 | 20 | 39 | / | ||
| dallas landscape designer near meLandscape | DallasUS index | 27 | ↓ 1 | 20 | 54 | / | ||
| landscape designer dallasLandscape | DallasUS index | 29 | ↓ 3 | 80 | 56 | / | ||
| dallas outdoor living near meOutdoor | DallasDallas index | 30 | — | 20 | 57 | /dallas-tx/outdoor-living/ | ||
| dallas landscape designerLandscape | DallasUS index | 31 | — | 80 | 62 | / | ||
| dallas landscape architectLandscape | DallasDallas index | — | — | 150 | 56 | No ranking URL | ||
| dallas outdoor living near meOutdoor | DallasUS index | — | — | 20 | 48 | No ranking URL | ||
| dallas landscape architectLandscape | DallasUS index | — | — | 150 | 56 | No ranking URL | ||
| dallas landscape architectsLandscape | DallasUS index | — | — | 90 | 55 | No ranking URL | ||
| grapevine outdoor livingOutdoor | GrapevineUS index | — | — | 0 | 0 | No ranking URL | ||
| landscape architect dallasLandscape | DallasUS index | — | — | 200 | 33 | No ranking URL | ||
| landscape architect dallasLandscape | DallasDallas index | — | — | 200 | 33 | No ranking URL | ||
| outdoor living grapevineOutdoor | GrapevineUS index | — | — | 10 | 0 | No ranking URL | ||
| outdoor living southlakeOutdoor | SouthlakeUS index | — | — | 10 | 0 | No ranking URL | ||
| southlake outdoor livingOutdoor | SouthlakeUS index | — | — | 0 | 0 | No ranking URL |
Rank Tracker
positions 4–20Striking distance
15
landscape design dallasDallas · Dallas index
150 vol.15
outdoor living dallasDallas · Dallas index
150 vol.16
outdoor living dallasDallas · US index
150 vol.17
dallas landscape designDallas · Dallas index
150 vol.19
dallas landscape designDallas · US index
150 vol.9
landscape design friscoFrisco · US index
100 vol.GSC Insights
high impressionsDemand waiting for a click
10.1
landscape design dallasGoogle Search Console
14.4K imp.9.4
dallas landscape designGoogle Search Console
13.9K imp.14.1
landscapingGoogle Search Console
12.8K imp.4.2
front yard landscaping ideas texasGoogle Search Console
6,165 imp.13.1
landscaperGoogle Search Console
6,085 imp.02
Google Search Console
Demand & click-through
GSC reflects actual Google impressions and clicks, not estimated rank-tracker traffic. Last successful GSC pull: Jul 17, 2026; not refreshed this run. The scrollable page leaderboard uses all-time unique-visitor data from Ahrefs Web Analytics, also preserved from its last successful pull.
Last 90 days2,000clicks
304.4K impressions
0.7% CTR
24 avg position
→recent efficiency
All available time14.3Kclicks
2.7M impressions
0.5% CTR
32.1 avg position
Ahrefs Web Analytics
Scroll list ↓Top 20 pages · all time
01
/7,381 views · 75.1% bounce · 1m 10s
5,066 visitors02
/what-flowers-grow-best-in-texas-heat-and-sun/2,758 views · 92% bounce · 4m 4s
2,435 visitors03
/projects/1,507 views · 42.5% bounce · 27s
781 visitors04
/get-started/938 views · 77.3% bounce · 1m 30s
739 visitors05
/about/723 views · 59.6% bounce · 1m 16s
504 visitors06
/contact/569 views · 61.6% bounce · 1m 38s
482 visitors07
/pricing-guide/490 views · 65.2% bounce · 1m 42s
389 visitors08
/dallas-tx/landscaping/landscape-design/284 views · 46.9% bounce · 1m 2s
168 visitors09
/dallas-tx/240 views · 61% bounce · 52s
159 visitors10
/projects/gallery/438 views · 28.9% bounce · 42s
153 visitors11
/about/our-process/200 views · 56.3% bounce · 1m 16s
140 visitors12
/dallas-tx/outdoor-living/180 views · 57.4% bounce · 53s
140 visitors13
/contact/thank-you/144 views · 38.9% bounce · 1m 17s
115 visitors14
/mckinney-tx/138 views · 46.6% bounce · 56s
94 visitors15
/dallas-tx/landscaping/landscape-construction/177 views · 38.9% bounce · 1m 11s
94 visitors16
/dallas-tx/landscaping/landscape-design/front-yard-design/148 views · 72.4% bounce · 53s
87 visitors17
/dallas-tx/landscaping/132 views · 31% bounce · 1m 8s
87 visitors18
/projects/modern-masterpiece/114 views · 0% bounce · 1m 31s
82 visitors19
/dallas-tx/roi/117 views · 64.3% bounce · 1m 19s
79 visitors20
/frisco-tx/landscaping/169 views · 44.4% bounce · 1m 26s
77 visitorsVisibility has outpaced click appeal.
“Landscape design Dallas” and “Dallas landscape design” produced more than 28K all-time impressions while averaging positions around 9–10. Title tags, meta descriptions, local proof, and the search-result promise are the shortest path to more traffic.
Priority testRewrite Dallas page titles around proof + service + geography, then watch CTR for 6–8 weeks.
03
Ahrefs Web Analytics
What visitors actually do
All-time visitor behavior available in Ahrefs Web Analytics. Last successful Web Analytics pull: Jul 17, 2026; not refreshed this run. Google Analytics traffic is excluded in the source view.
Unique visitors9,800All available time
Total visits10.5K22.2K total views
Bounce rate75.1%Opportunity: intent match
Visit duration6m 51s2.1 views per visit
Acquisition
9,800 totalVisitors by channel
Search3,623 · 36.9%
Direct2,624 · 26.8%
Paid search2,197 · 22.4%
Internal1,235 · 12.6%
Social143 · 1.5%
AI search115 · 1.2%
Unknown38 · 0.4%
Email2 · 0.1%
Content concentration
Top pages by visitors
/5,066 · 51.7%
/what-flowers-grow-best-in-texas-heat-and-sun/2,435 · 24.8%
/projects/781 · 8%
/get-started/739 · 7.5%
/about/504 · 5.1%
/contact/482 · 4.9%
76.5%of visitors land on the homepage or one Texas-flowers article. City service pages have room to carry more of the acquisition load.
04
Additional Ahrefs intelligence
Deeper data sets
Six decision-focused views beyond the core keyword report. Open any section for the supporting numbers, scope, and practical meaning.
01Competitive Share of Voice1.26% tracked visibility; benchmark competitors still need to be added.+
Share of voice1.26%Tracked keyword set
Average position12.7Across ranked keywords
Estimated traffic584Rank Tracker estimate
Saved competitors0Benchmark setup needed
What it means: this is a useful Alterra baseline, but it is not yet a true head-to-head scorecard. Add three to five direct North Texas competitors in Rank Tracker to show who is gaining and losing visibility each week.
Organic-overlap candidates to review
alliedoutdoorsolutions.comDR 374 shared keywords1,859 total keywords
dallasoutdoorkitchens.comDR 124 shared keywords148 total keywords
Source: Ahrefs Rank Tracker (all 127 project keywords; latest pull Aug 5, 2026) and Site Explorer (whole-domain U.S. estimates; last successful pull Aug 9, 2026) · Desktop
02Site Health & RiskA 97 health score, with a small group of fixable crawl issues.+
Site health97/100Crawled Aug 8, 2026
URLs crawled2,132
URLs with errors67
URLs with warnings231116 URLs with notices
What it means: the technical foundation is strong. The remaining work is targeted cleanup rather than a rebuild, so the team can prioritize issues that affect indexability, speed, and search-result quality.
Source: Ahrefs Site Audit · latest crawl Aug 8, 2026
03Technical Opportunity QueueThe six highest-volume audit findings, organized for action.+
Images missing alt textWarning81
Schema validation errorsNotice73
Redirected URLs in sitemapsError27
Indexable pages missing meta descriptionsWarning23
Oversized image filesError19
Slow pagesWarning219
Recommended order: correct sitemap redirects and oversized images first, then work through missing descriptions, slow pages, alt text, and schema validation in reusable templates.
Source: Ahrefs Site Audit · Health summary and technical issue counts refreshed from the August 8 successful crawl.
04Organic Winners & LosersWhole-domain U.S. organic estimates are refreshed from Site Explorer.+
Estimated organic traffic290337 last month · +13.6%
Estimated traffic value$999$1,229 last month
Winning pages
/mckinney-tx/+40 trafficmckinney landscape design: 8 → 3
/frisco-tx/landscaping/+1 trafficlandscape design frisco: 10 → 9
Pages to protect
/-7 trafficalterra landscape design: 1 → 1
/dallas-tx/outdoor-living/kitchens/-7 trafficdallas outdoor kitchens: 5 → 5
What it means: McKinney and Plano are creating the largest gains. The Texas heat-and-sun article and Dallas outdoor-kitchen page deserve a quick content and SERP review before the declines compound.
Source: Ahrefs Site Explorer · whole-domain U.S. estimates · refreshed Aug 9, 2026
05Authority GrowthReferring domains grew from 31 to 433 since January 2025.+
January 202531Referring domains
July 2026529Referring domains
Total growth17.1×Since January 2025
Month-over-month+1202 recent drops flagged
What it means: Alterra’s link footprint has expanded dramatically. The next quality check is whether those new domains are relevant, durable, and pointing authority toward the city and service pages that need it most.
Source: Ahrefs Site Explorer referring-domain history · Jan 2025–Jul 2026
06SERP Feature OwnershipAI Overviews and visual results are present; featured-snippet ownership is open.+
AI Overviews0
Image packs2
Sitelinks1
Thumbnails0
Featured snippets0
Videos / panels0 / 0
Opportunity: use concise answers, descriptive images, structured headings, and strong entity markup to increase Alterra’s eligibility for richer results—especially featured snippets and AI citations.
Source: Ahrefs Rank Tracker · Desktop · all 127 project keywords · latest pull Aug 5, 2026
05
Recommended focus
From data to action
A prioritized operating plan built from the overlap between keyword position, Google demand, landing-page performance, and visitor behavior.
Win the Dallas click
Improve the SERP promise for Dallas landscape pages already sitting near page one. Align title, description, on-page heading, proof, and location signals.
Impact High Effort Low
Strengthen city landing paths
Send more internal authority and relevant proof to Plano, McKinney, Frisco, Prosper, Southlake, and Grapevine service pages.
Impact High Effort Medium
Track leads, not just visits
Add form submissions, phone clicks, email clicks, booked consultations, and quote-start events. Outbound clicks alone cannot show SEO’s business value.
Impact High Effort Low
Keep newer markets honest
Compare Grapevine and Southlake from their May 2026 start dates. Avoid reading their shorter history as underperformance.
Impact Medium Effort Low
Coverage & method
Built to be comparable.
Keyword rule
City + “landscape” OR city + “outdoor,” matched anywhere in the keyword.
Rank cadence
Monthly snapshots from Jan 31, 2025 through Aug 9, 2026. Desktop source.
Location rule
U.S. index for every market; Dallas-local index added for Dallas.
Coverage caveat
Grapevine began May 14, 2026. Southlake began May 28, 2026.